About Coach Adam Winegarden
25 Years on the Sideline.
Every Lesson Earned.
Assistant coach. Head coach. Director of Leadership. Athletic Director. Whatever the role, the mission has always been the same — shape people, build programs, and leave a legacy worth inheriting.
“Never forget you are born to be special. Be bold in what you are called to do. Do not limit yourself to the shoreline — an ocean of possibilities is on the horizon.”— Coach Adam Winegarden
The Track Record
Built in the arena, not in theory
The Story
Coaching everyday with purpose
My name is Adam Winegarden. I have been an Assistant Coach, Head Coach, Director of Leadership, or Athletic Director for 25+ years. My coaching journey has placed me in several different school settings and has taught me many valuable lessons through different factors, situations, and circumstances.
Through these experiences, I want to give encouragement, guidance, and professional value to other coaches and leaders who are walking the same road. The things I’ve learned weren’t found in a textbook — they came from real relationships, real losses, and real moments of growth that happened on the field and in the hallway.
Coach AW LLC encompasses Lessons from the Goalpost, Total Program Development, and T.E.A.M. Leadership — each one built to serve leaders at a different point in their journey. Whether you’re a first-year assistant or a veteran AD, there’s something here built for where you stand.
Ultimately, our mission is to help build your legacy and create a cycle of life-long success. We have a great opportunity to impact our schools, communities, and future generations. You have a “Unique Journey” that has specifically shaped you for impact — and I want to help you make the most of it.
What Coach Winegarden Offers
Three ways to grow your program
Each resource was built from real experience — not theory — and designed to meet you where you are.
Lessons from the Goalpost
Weekly leadership lessons delivered to your inbox — personal encouragement and practical value for coaches and leaders at every level.
Read the lessons →T.E.A.M. Leadership
An 8-lesson program that builds player-led culture through Team Expectations and Mindset — available in print and online.
Explore the program →Total Program Development
A complete framework for developing the whole player across all 7 program areas — through seminars, manuals, and C.O.R.E. Leadership.
Explore the program →
Coach AW LLC
Adam Winegarden
The Books
Everything Coach Winegarden has written
Each book is a standalone resource — and together they form a complete library for coaches and leaders who take their craft seriously.
Beyond the Goalpost
A leadership playbook for coaches, educators, and anyone called to shape people and build a legacy that lasts.
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T.E.A.M. Leadership Player Manual
The player-facing guide through all 8 T.E.A.M. Leadership lessons — reflection, goals, and team conversations.
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T.E.A.M. Leadership Coaching Manual
The coach’s roadmap to leading the full T.E.A.M. Leadership program with confidence and clarity.
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Total Program Development Manual
The complete reference guide to Coach Winegarden’s Total Program Development framework.
Learn MoreFresh from the Field
Recent Lessons
New lessons published every week — real encouragement and leadership insights drawn from 25+ years on the sideline.
June 2, 2026
Relentless Effort: A Non-Negotiable Mindset
Effort has nothing to do with talent, ability, or social status. It has everything to do with your will to compete and give your all in everything.
Read the lesson →May 26, 2026
Building Toughness: 3 Essential Truths for Athletes
Toughness is the winning edge. It is built anytime someone does the right thing over feelings, fear, or the easy way.
Read the lesson →May 19, 2026
Discipline: Choices Over Feelings
Discipline is about choices, not feelings. The key to any improvement is consistency in action and commitment to the right process.
Read the lesson →May 12, 2026
Embracing Sacrifice: Unlocking Your Full Potential
Great players and teams go beyond the normal. They do the extra work to be great — and that requires a willingness to sacrifice.
Read the lesson →May 5, 2026
Aligning with the Larger Purpose of Your Team
What drives each person is relevant to that individual — but when it connects to a team mission, something powerful happens.
Read the lesson →April 29, 2026
4 Essential Traits of a Great Teammate
Player-led teams must respect, support, and encourage all. The team will be the difference between winning and losing.
Read the lesson →Let’s Work Together
Ready to take your program to the next level?
Schedule a free consultation to talk about seminars, speaking, T.E.A.M. Leadership training, or Total Program Development for your school or organization.
Schedule a Free Consultation →Or reach out directly at coachwinegarden@gmail.com
